confirmations of your account actions or transactions, security updates or tips, or other relevant
transaction-related information. We process your contact information to send you such communications.
Service-related communications are not promotional in nature. You are not able to unsubscribe from such
communications, otherwise, you may miss important developments relating to your account or the
Services.
(c) To Provide Customer Support or Respond to You.
We collect any information that you provide to us when you contact us, such as with questions, concerns,
feedback, disputes or issues. Without your personal information, we cannot respond to you or ensure your
continued use and enjoyment of the Services.
(d) To Enforce Compliance with Our Terms, Agreements, or Policies.
When you access or use our Services, you are bound to our Terms and Conditions. To ensure you comply
with our terms, agreements, or policies, we process your personal information by actively monitoring,
investigating, preventing, and mitigating any alleged or actual prohibited, illicit or illegal activities on our
Services. We also process your personal information to: investigate, prevent, or mitigate violations of our
terms, agreements, or policies; enforce our agreements with third parties and partners; and, as applicable,
collect fees based on your use of our Services. We cannot perform our Services in accordance with our
terms, agreements, or policies without processing your personal information for such purposes.
(e) To Ensure the Security of the Services.
We care about keeping you secure and safe while using our Services whether you are only accessing our
website or you invite our Furbo camera into your home. Keeping you safe requires us to process your
personal information, such as your device information, activity information, and other relevant information.
We use such information to combat spam, malware, malicious activities, or security risks; improve and
enforce our security measures; and to monitor and verify your identity so that unauthorized users do not
gain access to your information. We cannot ensure the security of our Services if we do not process your
personal information for security purposes.
(f) To Maintain Legal and Regulatory Compliance.
Our Services are subject to certain laws and regulations which may require us to process your personal
information. For example, we process your personal information to pay our taxes, to fulfill our business
obligations, ensure compliance with employment and recruitment laws, or as necessary to manage risk as
required under applicable law. Without processing your personal information for such purposes, we cannot
perform the Services in accordance with our legal and regulatory requirements.
(g) To Enhance Your Experience on our Services.
One size fits all is not our motto – we want you to feel at home when using our Services. To do so, we
process your personal information to keep track of your preferences (e.g., your language selection, your
time zone, etc.), and more. Without processing your personal information for such purposes, you may not
be able to access or personalize part or all of our Services.
(h) To Conduct Research and Development.
Continuing to find innovative ways to connect you to your furry family members is our mission. We stay
up late thinking about how we can improve or expand our current Services, or how we can create brand
new products and services. Our best ideas come from observing the way you use and interact with our
Services! For example, when you enable Smart Dog Alerts on your account, we use your Content data to
test and refine our artificial intelligence algorithms. When we use your personal information for research
and product development, we take on additional security measures to protect your personal information,
such as de-identifying or pseudonymizing your information, limiting access to personnel that may conduct
research and development, and applying other technical, physical, and administrative security measures.
Once we have de-identified your personal information, we will not attempt to re-identify it, except for the
sole purpose of determining if its de-identification process is satisfactory. If we do not process your
personal information for research and development, we may not be able to continue to provide you with
awesome or new products and services.
(i) To Engage in Marketing Activities.